It’s an easy mistake: designing a responsive website without focusing on its performance. And even experienced web designers commit it. It’s also the worst thing that could happen to the responsive Web movement, one that’s gravely affecting a user’s experience in the name of future-friendliness.
Is responsive design inherently low on the performance front and is there nothing you can do about it? Hell no! “Responsive design has seemingly become confused with an opportunity to reduce performance rather than improve it,” as Stephanie Rieger eloquently put it. But what can possibly be done to increase the performance of a responsive website, you ask? Keep reading!